CMS MicroLearning or Skills for Website, Social Media and Digital or e-Marketing
Following is outline of content management system CMS skills for website and social media development with the application of related learning theories including behaviourism, constructivism, cognitivism and andragogy.
Generic website content management system (CMS) for structuring website, developing content, managing, editing, displaying and leveraging for digital or e-marketing (including search engine optimisation SEO) and communication, of a website, web pages and social media links (AIIM, 2017); not dissimilar to blog management e.g. WordPress.
Learning Theories Employed
Behaviourism – various aspects related to reviewing and/or planning a website requiring liaison with web developer to create ‘architecture’ (or via Wix) and prospective or target audience, then CMS. When investigating before using the CMS there will be responses and stimuli related to feedback e.g. one’s own idea of an element maybe rejected by expert technically or target audience socially, or confirmed.
Can be applied in investigation or initial stages for feedback as above, then to rectify mistakes made in using the CMS but not translating into an optimal webpage e.g. not rendering properly on some devices (stimulus) hence requiring modification (response).
Constructivism – include investigation or review of existing and/or competitor websites, architecture, navigation, content and visibility, then used to inform design or architecture of one’s own website to be managed via CMS. Further, ongoing research and advice from experts, target audience and users via various sources to both manage and improve via CMS.
Using broad knowledge of e.g. users to inform web updates or improvements via the CMS, i.e. CMS/website is not a technical panacea once designed and implemented, but an ongoing process of improvement or ‘construction’.
Cognitivism – as a learner becomes more confident and proficient in adding and setting up pages via the CMS one also acquires direct and expert understanding, analysis and virtual network of the CMS and website through users, customers, experimentation, problem solving and evaluation; dynamically in real time.
This is essential when issues arise e.g. webpage(s) not physically visible or a supposedly SEO (search engine optimisation) webpage does not appear in organic search results, requiring problem solving, analysis, testing and/or troubleshooting to resolve.
Andragogy – again as a learner using one’s own and others’ experience, expertise and feedback to use the CMS well whether to apply a new element on a webpage or modify via CMS. Social learning is important via peers, experts, customer or users to use the CMS well or optimally e.g. updating content daily via the CMS.
Continue to leverage the advice and experience of others in same or similar industry to improve website etc. via the CMS e.g. being able to insert new or replace new elements such as new social media into a website (replace MySpace with Facebook). Related, setting up CMS/webpage via IT or web team but then neither using nor updating i.e. remains static and loses traction or online visibility; requiring more ongoing work through CMS.
A good web presence including social media network and CMS, requires some technical knowledge to maintain, but must also include ongoing learning as above, to stay abreast of frequent developments or changes in digital e.g. changing search algorithms.
Good CMS use requires application of various learning theories simultaneously or concurrently, not an issue of which theory fits best, but adaptability in supporting the best outcome via various means.
AIIM (2017) Glossary: What Does That Mean? http://www.aiim.org/What-is-Web-20#
Alvin, M. (2009) Learning Theories & Instruction. Available at: https://mmalvin.files.wordpress.com/2009/12/learning-theory-matrix.pdf